How do I make my website easier to find in Google?

Making a website easier to find in Google, how do you go about this? Where do you start? What can you do yourself? In this article, I will explain step-by-step how you can improve the findability of your website in search engines. I focus on WordPress websites. The points and explanations can also be used in other content management systems (CMS) with which you can build a website.

Start at the beginning and follow the steps

Your WordPress website is live and published or will be published soon. Then check a number of things to check whether Google can also index the website. If you have already done this, you can skip this part. If not, follow the steps.

Step 1: Check the 'search engine visibility' setting

As soon as you are logged in to your WordPress management environment, go to 'settings' in the left bar and then to 'read'. check the tick next to 'search engine visibility'. There should be no check mark (√) here. If it is there, you are blocking robots such as Google. Your WordPress website may not be indexed. If there is no check mark, search engines are allowed to index your website.

There are other options for not indexing a website, ask your web builder if any blockage is turned off.

√ Indexing possible, then we can continue

Improving findability has three parts

Three parts are essential to improve the findability of your website. I put the three parts together and will briefly explain two of them. Then I zoom in on the part that you can work with yourself to increase the findability of your website. The three parts are:

Technic

WordPress website
Theme and plugins used
Hosting and maintenance

Content (you can get started with this yourself)

Structure
Text
Pictures
Video
Internal references (internal links)

Authority

References from other environments (external links)

Engineering - technical improvements

If we look at technical improvements (technology), these are often beyond your own knowledge and skills. For this you ask the help of your WordPress web builder or WordPress hosting provider. With technology, think of parts such as:

Improve speed (caching)
Minimization of scripts used in your website
Minimization of images (number of KBs)
Place videos outside your website and stream from YouTube or a CDN, for example
Cleaning up plugins you don't use
Cleaning up and cleaning up elements that you do not use, but are loaded

Coordinate this with your web builder or hosting provider. After all, you do not want your website to show problems, because it is not loaded properly and visitors see, for example, a half-filled website. Do you want to know how your website is technically? Request a quick scan. Click here to Woocommerce development company india

Content - improvements through own content

This is the part where you as an entrepreneur or as an employee within the company can exert the most influence. How can adding, changing, improving content improve findability? To do this, set up a content strategy that matches the objectives you have in mind. Would you like to know more about how you approach this and what this means? Then read the article about: What is a content strategy , in which we explain this in detail.

Your company sells, rents or supplies certain products or services to customers. Who are these clients? What questions or problems do they have that you have a solution for? Put yourself in the shoes of your customers and their pain points or questions. Adjust your content to this.

You can do this by including specific landing pages in your website. Zoom in on specific target groups, industries, segments or even regions in which you want to be active.

Create references or describe projects you have already carried out and explain how you went about this. Show potential new clients who you work for and what you have done. Reinforce this by requesting a quote from your existing customer or a review. Include these elements within your website, so that it grows in volume and make a clear focus per page where you want to be found. Make sure that each reference or project is unique and has a focus for findability within search engines. Check out wordpress development company india

Write blogs in which you answer questions from your target group (s). Questions from existing customers are often also starting points for questions that are asked in search engines by potential customers. Dare to share tips and transfer knowledge, so that the person who reads it can get started.

This is not only about text, but also look carefully at which images you are using and give them a logical name. Make sure the alt text matches the page, portfolio item or post. Do not place too large images, this will increase the loading time of the page.

Important content tip

Take a good look at what is feasible and what suits your company. Don't make up things you know you won't be able to sustain. It must be specific, measurable, acceptable, realistic and time-bound. In short, content is a continuous process and if you cannot keep it up, it will stop the improvement in findability.

Make your website work like an oil slick

Use your website as an oil slick that gets bigger and bigger on the internet, where you let all other channels come to the core: your website.

Use other channels as drivers for findability

You can reuse the content you produce on other channels where your target group (s) are located. If you write a good article aimed at questions from customers with tips, advice or explanations, it may just be that this is shared by others. When there are links to your website, this helps to further develop your authority.

Share content on your social media channels and make sure the channels align with a focus to your website. Note: this is different for every channel!

How do we do that?

We share our knowledge and experience about making your website findable in conversations with our customers on a daily basis. We show how they can get started with this themselves. We have clients whom we coach specifically, who we help with implementation by creating content for them and clients for whom we carry out everything from A to Z. It is important that the customer understands what we do and how we do it.

How about Neel Networks?

Our website is the central point where everything comes together. We expand on this by writing targeted content. This is also referred to as on-page seo within improving findability . We do this by:

Write landing pages that specifically zoom in on a topic or service

Describe projects in which we also focus on findability

Blogs focus on questions from customers, where we provide explanations or tips so that someone can get started

Just like this article, it focuses on the question about improving the findability of your website. Where the goal is not to be directly at the top of the internet. The article supports the overall positioning of Neel Networks as a company and its services. But how do you prepare a good web text , where do you start? And which SEO tips should you follow when drawing up your text?

Apart from expanding, improving and refining our content, we also use our social media channels. We use the social media channels that we think are suitable for our organization and customers. On these channels we share our content depending on the channel and we determine per channel what we want to broadcast and publish.

Measuring is knowing

Are you going to get started right away after reading this blog? Super! But also make sure you measure! To measure is to know and it is decisive for improving the findability of your website.

Use Google Analytics and Google Search Console. Click on the links below to read more about it.

Tip: listen and translate customer questions into new content

Time and again I notice that we too quickly ignore what customers ask us. Listen to your customers' questions and translate this into new content on your website. Work SMART. Specific, measurable, acceptable, realistic and time bound to incorporate this new content.

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