The 5 most popular e-commerce platforms in the India compared

Best e-commerce platform India

Let's get straight to the point: there is no such thing as the best e-commerce platform. Which e-commerce platform is best for you depends on many different factors, such as the size of your webshop, your ambitions, capacity and more.


To help you choose, we have listed some of the most used platforms in the India and looked at the advantages and disadvantages. This gives you a good starting point for your search for the perfect e-commerce platform.


Which e-commerce platforms are there?

  1. WooCommerce
  2. Shopify
  3. Wix
  4. OpenCart
  5. Prestashop


WooCommerce

WooCommerce is the most popular e-commerce platform in the India! No less than 30% of Dutch online stores use this system, according to data from Builtwith .


In fact, WooCommerce is a free webshop plugin for websites built on Wordpress (the most used CMS system in the world). It is an open source platform, very user-friendly and offers a lot of flexibility and third-party plugins.


To set up an extensive WooCommerce store, some knowledge of web development is required. However, a simple Wordpress + WooCommerce store is easy to set up, with the big advantage that both are 'free'.


Of course you pay for hosting, maintenance and some plugins. WooCommerce is especially useful if you already have an existing Wordpress website or are familiar with the CMS system. Explore Woocommerce development company india


Advantages

  • WooCommerce is basically free!
  • Because WooCommerce is an open source platform, you can make many adjustments yourself.
  • WooCommerce has various payment options as standard, so you do not necessarily have to conclude a contract with a Payment Service Provider.
  • Well scalable.
  • Extensive SEO functionality.

Cons

  • Keep in mind that some technical knowledge is required to maintain a WooCommerce store.
  • Although WooCommerce is basically free, you do have to take into account hidden costs for hosting, plugins and more.
  • Ecommerce platform Shopify

 


Shopify

Probably the fastest growing e-commerce platform in the India at the moment. Shopify is an all-in-one SaaS solution that brings together online sales and point-of-sale functions.


Shopify is ideal for retailers who want to get to market quickly and who want to spend as little as possible on development. You therefore need little knowledge of web development to build a Shopify store, making the system also very accessible for novice online retailers.


The nice thing about Shopify is that you can add an unlimited number of products, which is useful when you have a large assortment. 


Advantages

  • You can add an unlimited number of products to your assortment.
  • Shopify itself offers several payment options, including iDeal and Apple Pay. Handy, because you do not have to deal directly with a Payment Service Provider.
  • The system has almost all the bells and whistles, because there are many 'add-ons' available.
  • Shopify allows you to sell through multiple channels, such as Facebook and Amazon.
  • Very extensive and pleasant stock system.

Cons

  • It is not so easy to switch between layouts, so you have to think about this beforehand.
  • You pay a small fee on transactions through Shopify.

Wix

Wix is ​​a cloud-based platform for building HTML5 websites for personal or commercial use. This platform is basically designed for building websites, but with the help of the Wix Stores app you can turn your Wix website into an online store.


Wix Stores offers access to various e-commerce functionalities. This website builder is particularly known for ease of use and is therefore especially popular among small businesses and DIY e-tailers.


Advantages

  • Very user-friendly thanks to the 'drag-and-drop editor', so also suitable if you have little technical knowledge.
  • Wix offers the possibility to add animations to your website. This way you really catch the eye of customers.
  • You can choose from an extensive selection of free layouts.
  • You can easily build an online store in up to 25 different languages.
  • The Wix App Market offers several additional plugins if you are looking for additional functionality.

Cons

  • There is no free trial available to properly test Wix's ecommerce features.
  • The loading time on mobile devices is quite low, which is detrimental to your SEO position and user experience.
  • You can only build one website per premium plan.
  • Although it is useful that you can offer multiple languages ​​on one website, it is a pity for SEO purposes that you do not have a unique link per language.

OpenCart

OpenCart is a free open source and user-friendly CMS system aimed at the starting to medium-sized online retailer. With the help of templates and extensions you can easily build your own webshop and with the necessary PHP knowledge there are plenty of options to expand. The downside is that OpenCart is sometimes more complicated for new users than other platforms mentioned.


Advantages

  • Open Cart is free!
  • Various plugins and extras available.
  • Easy to install and very suitable for beginners.

Cons

  • SEO functionality is mediocre.
  • Check plugins and themes carefully for functionality and security.
  • Not suitable for large online stores.

Prestashop

Open source platform with many features and a user-friendly interface. With a large active worldwide community, Prestashop is also gaining popularity in the India. In particular, the flexibility in combination with the user-friendliness is a reason for many webshops to choose Prestashop.


Advantages

  • Prestashop is basically free!
  • Its user-friendly interface makes it very suitable for beginners.
  • Easy to install.

Cons

  • Plugins and extra functionalities can cost money, so keep in mind hidden costs.
  • Support is limited.

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