Portfolio website tips and WordPress templates

In principle, every organization needs a website, but for some companies a portfolio website can be more beneficial. But what is the difference with a (simple) company website? The differences can mainly be found in the content of the website. Where the company website is mainly aimed at showing company and product information, the portfolio website shows examples of the work that has been carried out by the company before. This makes the portfolio website an excellent option for companies that offer (creative) services, such as painting companies, graphic offices and catering companies. You can see that the portfolio website is especially suitable for certain companies and maybe also for yours. In this blog post we give tips on how to use WordPress set up a good portfolio website.

Why a portfolio website with WordPress?

At final websites we build many websites with the content management system WordPress and we also highly recommend WordPress for portfolio websites. With the right WordPress template and/or some extra features, it is quite easy to show your projects in a professional way. WordPress allows you to build and maintain a website inexpensively. Do you want to expand your website with a webshop at a later date? That won't be a problem either! With the webshop plugin WooCommerce it is possible to turn almost any website into a webshop. Many premium WordPress templates are even prepared for WooCommerce and this makes it even easier to offer your services online later.

Setting up a good portfolio website

If you want to start a portfolio website with WordPress, it is important that you first think about the content of your website. To properly draw attention to your work or projects, the following website components are typical and important:

Photo gallery or project list

This is the easiest way to show your work. Post some good photos of the projects you've worked on in the past. If possible, add a short description, the client and other information for each project. If you do not have photo material or are not allowed to use it, it might be better to work out a case study. In addition to photos, graphs, videos and screenshots can of course also be used. If you are looking fo wordpress website develoer ten click here wordpress development company india

Case Studies

When you want to tell more about a project, a case study is a great way to inform your future customers about your working method and qualification. A case study consists of the assignment, the execution and a result. Do not use technical jargon within the texts and also place a few photos. We believe that a case study is more convincing than a short project description. In a case study, the customer can better empathize and learn more about your working method. If you find it difficult to write a good case study yourself, it is better to outsource content creation .

Testimonials and references

The reviews of your customers should of course not be missing on your portfolio website. Ask your customers to write a review and post it to the relevant services on your website. It often happens that all references can be found on one page, but we recommend that you distribute them on your website. Showing a review on a services page will certainly help your customer to read on.

Conversion Elements

In addition to providing information, it is of course also important to get in touch with your potential customers. You may think that a contact page is sufficient, but it is better to tempt the visitor to leave his details with the information. Do you have a brochure? Then place a small form next to the information that the visitor can use to request the brochure. Of course you can also have the visitor register for your newsletter.

Customer list

Tell your visitors which companies you have worked for before. This does not only have to be the big names, but also the smaller companies from your region. Potential customers may recognize these and then this reference will certainly help to convince the customer. Preferably use the logos of your customers (be sure to ask for permission first).

Select portfolio WordPress templates

Have you thought about the content of your website and do you already have an idea of ​​what the website should look like? Then you can look for a suitable WordPress theme. There are thousands of portfolio WordPress templates for sale on websites such as ThemeForest and Creative Market . Choosing the right template is certainly not easy, but in our guide "buy a website template" we give a number of tips that will help with the decision. 

Portfolio website with Divi

The above templates are recommended, but you could also use Divi to create a portfolio website. Many of our customers like to work with Divi, because the Divi Builder offers the possibility to create an attractive website in an easy way . The same also applies to a portfolio website. As standard, Divi has a number of functions with which a professional portfolio can be set up. Furthermore, Divi is very functional and the builder is continuously developed. A website with Divi can therefore grow with your online business for years.

How do you score with your portfolio website?

As we often say to our customers: a good website is never completely finished. After setting up the portfolio website with WordPress, you can use the following tips to make your new website a success.

• Update your portfolio regularly. Customers who visit your website several times quickly become bored when the website always shows the same information. You don't have to post a new project every month, but make sure you have up-to-date information. Wouldn't you also regularly renew the display window of a physical store?
• Be honest about including well-known names in your client list. Your customers are much easier to convince if you have developed a project or case study for this well-known client in addition to the logo in your customer list.
• Case studies are better for SEO than simple portfolio listings. Because a case study (usually) contains more words, your case is more likely to be found in Google. Make sure that your text is not optimized too much for Google, after all you want to convince your reader to become a customer.
• Only place one conversion element on each page. Don't give the visitor a chance to choose, so only one registration form per page. Of course you can still show a popup when you leave the site (exit intent).
• State your phone number in a prominent place. Questions may arise while reading your case studies. The moment the visitor always has your telephone number in view, there is a greater chance that he will call immediately. Combine your phone number with a short text such as “Questions? We like to help you."

Do you want to start quickly with your portfolio website? When you purchase our WordPress hosting package, you get the Divi Template for free. The first steps for your new website have already been taken!